Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects Institutional Repository Document
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Overview
author list (cited authors)
- Lilien, G. L., Roberts, J., & Shankar, V.
citation count
- 3
complete list of authors
- Lilien, Gary L||Roberts, John||Shankar, Venkatesh
Book Title
- SSRN Electronic Journal
publication date
- January 2012