Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects Institutional Repository Document uri icon

author list (cited authors)

  • Lilien, G. L., Roberts, J., & Shankar, V.

citation count

  • 3

complete list of authors

  • Lilien, Gary L||Roberts, John||Shankar, Venkatesh

Book Title

  • SSRN Electronic Journal

publication date

  • January 2012