Mobile App Introduction and Online and Offline Purchases and Product Returns Academic Article

abstract

• This paper models the relationship between a retailers mobile app launch and product purchases and returns in its online and offline channels.

authors

• Shankar, Venkatesh (Venky)

published proceedings

• MARKETING SCIENCE

altmetric score

• 34.05

author list (cited authors)

• Narang, U., & Shankar, V.

citation count

• 64

complete list of authors

• Narang, Unnati||Shankar, Venkatesh

publication date

• January 2019

publisher

• Institute for Operations Research and the Management Sciences (INFORMS)  Publisher

published in

• Marketing Science  Journal

keywords

• Channels
• Difference In Difference
• Mobile Apps
• Mobile Marketing
• Returns

Digital Object Identifier (DOI)

• 10.1287/mksc.2019.1169

start page

• 756

end page

• 772

volume

• 38

issue

• 5

URL

• http://dx.doi.org/10.1287/mksc.2019.1169