Mobile App Introduction and Online and Offline Purchases and Product Returns Academic Article uri icon


  • This paper models the relationship between a retailers mobile app launch and product purchases and returns in its online and offline channels.

published proceedings


altmetric score

  • 34.05

author list (cited authors)

  • Narang, U., & Shankar, V.

citation count

  • 64

complete list of authors

  • Narang, Unnati||Shankar, Venkatesh

publication date

  • January 2019