Moving interactive marketing forward Academic Article

authors

• Shankar, Venkatesh (Venky)

published proceedings

• Journal of Interactive Marketing

author list (cited authors)

• Shankar, V., & Malthouse, E. C.

citation count

• 30

complete list of authors

• Shankar, Venkatesh||Malthouse, Edward C

publication date

• February 2006

publisher

• SAGE Publications  Publisher

published in

• Journal of Interactive Marketing  Journal

Digital Object Identifier (DOI)

• 10.1002/dir.20057

start page

• 2

end page

• 4

volume

• 20

issue

• 1

URL

• http://dx.doi.org/10.1002/dir.20057