publication venue for
- Transforming the Customer Experience Through New Technologies. 51:57-71. 2020
- Mobile Marketing: The Way Forward. 34:1-2. 2016
- Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues. 34:37-48. 2016
- Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations. 28:26-42. 2014
- Social Commerce: A Contingency Framework for Assessing Marketing Potential. 27:311-323. 2013
- Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs. 26:43-52. 2012
- Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment. 24:55-57. 2010
- Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions. 24:96-110. 2010
- Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues. 24:111-120. 2010
- Opportunities for Innovation in the Delivery of Interactive Retail Services. 24:155-167. 2010
- A Closer Look into the Future of Interactive Marketing. 23:105-107. 2009
- A Peek Into the Future of Interactive Marketing. 23:1-3. 2009
- Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. 23:70-81. 2009
- Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years. 23:11-22. 2009
- Measuring and Managing Interactive Environments. 23:207-208. 2009
- Mobile Marketing: A Synthesis and Prognosis. 23:118-129. 2009
- The Growing Influence of Online Marketing Communications. 23:285-287. 2009
- JIM marches on. 22:2-3. 2008
- JIM marches on. 22:2-3. 2008
- The growth of interactions and dialogs in interactive marketing. 21:2-4. 2007
- When customer relationship management meets data mining. 20:2-4. 2006
- Moving interactive marketing forward. 20:2-4. 2006
- Building on the momentum in interactive marketing. 19:2-3. 2005
- Interactive marketing goes multichannel. 19:2-3. 2005
- A strong year for JIM. 18:2-3. 2004
- Price dispersion on the internet: A review and directions for future research. 18:116-135. 2004
- JIM makes great strides during 2003. 17:2-4. 2003
- A new vision for the journal. 17:2-4. 2003
- Symbian: Customer interaction through collaboration and competition in a convergent industry. 17:56-76. 2003