When customer relationship management meets data mining
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Overview
published proceedings
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Journal of Interactive Marketing
author list (cited authors)
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Shankar, V., & Winer, R. S.
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Shankar, Venkatesh||Winer, Russell S
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35 Commerce, Management, Tourism And Services
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3506 Marketing
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URL
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http://dx.doi.org/10.1002/dir.20062