Mobile Marketing: The Way Forward Academic Article

authors

• Shankar, Venkatesh (Venky)

published proceedings

• JOURNAL OF INTERACTIVE MARKETING

altmetric score

• 1.75

author list (cited authors)

• Shankar, V.

citation count

• 14

complete list of authors

• Shankar, Venkatesh

publication date

• January 2016

publisher

• SAGE Publications  Publisher

published in

• Journal of Interactive Marketing  Journal

Digital Object Identifier (DOI)

• 10.1016/j.intmar.2016.03.005

start page

• 1

end page

• 2

volume

• 34

issue

• 1

URL

• http://dx.doi.org/10.1016/j.intmar.2016.03.005