A Closer Look into the Future of Interactive Marketing Academic Article

authors

• Shankar, Venkatesh (Venky)

published proceedings

• JOURNAL OF INTERACTIVE MARKETING

author list (cited authors)

• Malthouse, E., & Shankar, V.

citation count

• 5

complete list of authors

• Malthouse, Edward||Shankar, Venkatesh

publication date

• January 2009

publisher

• SAGE Publications  Publisher

published in

• Journal of Interactive Marketing  Journal

Digital Object Identifier (DOI)

• 10.1016/j.intmar.2009.02.008

start page

• 105

end page

• 107

volume

• 23

issue

• 2

URL

• http://dx.doi.org/10.1016/j.intmar.2009.02.008