The Growing Influence of Online Marketing Communications Academic Article

authors

• Shankar, Venkatesh (Venky)

published proceedings

• JOURNAL OF INTERACTIVE MARKETING

author list (cited authors)

• Shankar, V., & Batra, R.

citation count

• 24

complete list of authors

• Shankar, Venkatesh||Batra, Rajeev

publication date

• January 2009

publisher

• SAGE Publications  Publisher

published in

• Journal of Interactive Marketing  Journal

Digital Object Identifier (DOI)

• 10.1016/j.intmar.2009.07.006

start page

• 285

end page

• 287

volume

• 23

issue

• 4

URL

• http://dx.doi.org/10.1016/j.intmar.2009.07.006