JIM marches on Academic Article

authors

• Shankar, Venkatesh (Venky)

published proceedings

• JOURNAL OF INTERACTIVE MARKETING

author list (cited authors)

• Shankar, V., & Malthouse, E.

citation count

• 2

complete list of authors

• Shankar, Venkatesh||Malthouse, Edward

publication date

• January 2008

publisher

• SAGE Publications  Publisher

published in

• Journal of Interactive Marketing  Journal

Digital Object Identifier (DOI)

• 10.1002/dir.20104

start page

• 2

end page

• 3

volume

• 22

issue

• 1

URL

• http://dx.doi.org/10.1002/dir.20104