Transforming the Customer Experience Through New Technologies Academic Article

authors

• Shankar, Venkatesh (Venky)

published proceedings

• JOURNAL OF INTERACTIVE MARKETING

altmetric score

• 7.9

author list (cited authors)

• Hoyer, W. D., Kroschke, M., Schmitt, B., Kraume, K., & Shankar, V.

citation count

• 170

complete list of authors

• Hoyer, Wayne D||Kroschke, Mirja||Schmitt, Bernd||Kraume, Karsten||Shankar, Venkatesh

publication date

• January 2020

publisher

• SAGE Publications  Publisher

published in

• Journal of Interactive Marketing  Journal

keywords

• Ai And Robots
• Augmented And Virtual Reality (ar/vr)
• Customer Experience
• Customer Value
• Experiential Marketing
• Internet Of Things (iot)

Digital Object Identifier (DOI)

• 10.1016/j.intmar.2020.04.001

start page

• 57

end page

• 71

volume

• 51

issue

• 1

URL

• http://dx.doi.org/10.1016/j.intmar.2020.04.001