A Peek Into the Future of Interactive Marketing Academic Article

authors

• Shankar, Venkatesh (Venky)

published proceedings

• JOURNAL OF INTERACTIVE MARKETING

author list (cited authors)

• Shankara, V., & Malthouse, E. C.

citation count

• 11

complete list of authors

• Shankara, Venkatesh||Malthouse, Edward C

publication date

• January 2009

publisher

• SAGE Publications  Publisher

published in

• Journal of Interactive Marketing  Journal

Digital Object Identifier (DOI)

• 10.1016/j.intmar.2008.11.004

start page

• 1

end page

• 3

volume

• 23

issue

• 1

URL

• http://dx.doi.org/10.1016/j.intmar.2008.11.004