Interactive marketing goes multichannel Academic Article

authors

• Shankar, Venkatesh (Venky)

published proceedings

• Journal of Interactive Marketing

author list (cited authors)

• Shankar, V., & Winer, R. S.

citation count

• 29

complete list of authors

• Shankar, Venkatesh||Winer, Russell S

publication date

• May 2005

publisher

• SAGE Publications  Publisher

published in

• Journal of Interactive Marketing  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.1002/dir.20038

start page

• 2

end page

• 3

volume

• 19

issue

• 2

URL

• http://dx.doi.org/10.1002/dir.20038