Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment Academic Article

authors

• Yadav, Manjit

published proceedings

• JOURNAL OF INTERACTIVE MARKETING

author list (cited authors)

• Shankar, V., & Yadav, M. S.

citation count

• 8

complete list of authors

• Shankar, Venkatesh||Yadav, Manjit S

publication date

• January 2010

publisher

• SAGE Publications  Publisher

published in

• Journal of Interactive Marketing  Journal

Digital Object Identifier (DOI)

• 10.1016/j.intmar.2010.02.003

start page

• 55

end page

• 57

volume

• 24

issue

• 2

URL

• http://dx.doi.org/10.1016/j.intmar.2010.02.003