The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?
Academic Article
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- Overview
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- Research
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- Additional Document Info
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Overview
published proceedings
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Mays Business School Research Paper
author list (cited authors)
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Dotzel, T., & Shankar, V.
complete list of authors
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Dotzel, Thomas||Shankar, Venkatesh
publication date
Research
keywords
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B2b Marketing
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Finance And Marketing
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Innovation
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Services
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Shareholder Value
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Strategy
Additional Document Info
