How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value Academic Article uri icon

published proceedings

  • UNC Kenan-Flagler Research Paper

author list (cited authors)

  • Kushwaha, T., & Shankar, V.

complete list of authors

  • Kushwaha, Tarun||Shankar, Venkatesh

publication date

  • April 2012