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How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value
Academic Article
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Research
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Overview
authors
Shankar, Venkatesh (Venky)
published proceedings
UNC Kenan-Flagler Research Paper
author list (cited authors)
Kushwaha, T., & Shankar, V.
complete list of authors
Kushwaha, Tarun||Shankar, Venkatesh
publication date
April 2012
Research
keywords
Channels
Customer Relationship Management
Multichannel Marketing
Retailing
Additional Document Info
issue
2013