From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model Academic Article uri icon

altmetric score

  • 3.1

author list (cited authors)

  • Lee, L., Inman, J. J., Argo, J. J., Böttger, T., Dholakia, U., Gilbride, T., ... Tsai, C. I.

citation count

  • 14

publication date

  • July 2018