From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model Academic Article

authors

• Shankar, Venkatesh (Venky)

published proceedings

• Journal of the Association for Consumer Research

altmetric score

• 3.35

author list (cited authors)

• Lee, L., Inman, J. J., Argo, J. J., Bttger, T., Dholakia, U., Gilbride, T., ... Tsai, C. I.

citation count

• 28

publication date

• January 2018

publisher

• University Of Chicago Press  Publisher

published in

• Journal of the Association for Consumer Research  Journal

keywords

• Retailing
• Shopper Journey

Digital Object Identifier (DOI)

• 10.1086/698414

start page

• 277

end page

• 293

volume

• 3

issue

• 3

URL

• http://dx.doi.org/10.1086/698414