Marketing Strategy and Firm Value Chapter

authors

• Shankar, Venkatesh (Venky)

author list (cited authors)

• Shankar, V.

Book Title

• HANDBOOK OF MARKETING STRATEGY

publication date

• January 1, 2012 11:11 AM

publisher

• Edward Elgar Publishing  Publisher

Digital Object Identifier (DOI)

• 10.4337/9781781005224.00037

International Standard Book Number (ISBN) 13

• 9781849800983

start page

• 415

end page

• 439