A Practical Guide to Combining Products and Services Academic Article

authors

• Berry, Leonard
• Shankar, Venkatesh (Venky)

published proceedings

• HARVARD BUSINESS REVIEW

author list (cited authors)

• Shankar, V., Berry, L. L., & Dotzel, T.

complete list of authors

• Shankar, Venkatesh||Berry, Leonard L||Dotzel, Thomas

publication date

• November 2009

published in

• HARVARD BUSINESS REVIEW  Journal

start page

• 94

end page

• +

volume

• 87

issue

• 11