From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model
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Overview
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Lee, L., Inman, J., Argo, J., Boettger, T. M., Dholakia, U. M., Gilbride, T., ... Shankar, V.
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Lee, Leonard||Inman, Jeffrey||Argo, Jennifer||Boettger, Tim M||Dholakia, Utpal M||Gilbride, Timothy||van Ittersum, Koert||Kahn, Barbara E||Kalra, Ajay||Lehmann, Donald R||McAlister, Leigh||Tsai, Claire I||Shankar, Venkatesh
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http://dx.doi.org/10.2139/ssrn.3093999