Strategic Marketing Decision Models for the Pharmaceutical Industry Chapter

authors

• Shankar, Venkatesh (Venky)

author list (cited authors)

• Shankar, V.

citation count

• 6

complete list of authors

• Shankar, Venkatesh

Book Title

• HANDBOOK OF MARKETING DECISION MODELS

publication date

• January 2008

publisher

• Springer Nature  Publisher

published in

• International Series in Operations Research and Management Science  Journal

Digital Object Identifier (DOI)

• 10.1007/978-0-387-78213-3_14

International Standard Book Number (ISBN) 13

• 9780387782126

start page

• 469

end page

• 498

volume

• 121

URL

• http://dx.doi.org/10.1007/978-0-387-78213-3_14