Challenges and Future Directions of Computational Advertising Measurement Systems

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published proceedings

JOURNAL OF ADVERTISING

altmetric score

5.05

author list (cited authors)

Yun, J. T., Segijn, C. M., Pearson, S., Malthouse, E. C., Konstan, J. A., & Shankar, V.

citation count

42

complete list of authors

Yun, Joseph T||Segijn, Claire M||Pearson, Stewart||Malthouse, Edward C||Konstan, Joseph A||Shankar, Venkatesh

publication date

August 2020

publisher

Taylor & Francis Publisher

published in

Journal of Advertising Journal