Challenges and Future Directions of Computational Advertising Measurement Systems Academic Article uri icon

published proceedings

  • Journal of Advertising

altmetric score

  • 5.05

author list (cited authors)

  • Yun, J. T., Segijn, C. M., Pearson, S., Malthouse, E. C., Konstan, J. A., & Shankar, V.

citation count

  • 20

complete list of authors

  • Yun, Joseph T||Segijn, Claire M||Pearson, Stewart||Malthouse, Edward C||Konstan, Joseph A||Shankar, Venkatesh

publication date

  • August 2020