Challenges and Future Directions of Computational Advertising Measurement Systems Academic Article uri icon

altmetric score

  • 6.05

author list (cited authors)

  • Yun, J. T., Segijn, C. M., Pearson, S., Malthouse, E. C., Konstan, J. A., & Shankar, V.

citation count

  • 7

publication date

  • August 2020