publication venue for
- Challenges and Future Directions of Computational Advertising Measurement Systems. 49:446-458. 2020
- Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads. 44:360-374. 2015
- THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECTIVENESS. 33:55-68. 2004
- Negative comparative advertising evidence favoring fine-tuning. 29:25-40. 2000
- The Role of Psychological Meaning in Advertising. 17:31-40. 1988
- CHURCH ADVERTISING - VIEWS OF THE CLERGY AND GENERAL PUBLIC. 15:24-29. 1986
- Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedules. 15:30-37. 1986
- The Availability and Quality of Television Viewing Data: A Response. 15:64-65. 1986
- Selected Effects of Qualifying Statements regarding Technical Performance Claims: An Experimental Investigation. 9:20-44. 1980
- The Effects of Advertisement Structure, Message Sidedness, and Performance Test Results on Print Advertisement Informativeness. 9:36-46. 1980
- The Informativeness of Comparative Advertisements: An Empirical Investigation. 8:29-35. 1979
- A Taxonomy for Comparative Advertising Research. 7:43-47. 1978
- Advertising Decisions and the Long Run Effects of Advertising. 5:20-41. 1976