Negative Comparative Advertising: Evidence Favoring Fine-Tuning Academic Article uri icon

published proceedings

  • Journal of Advertising

author list (cited authors)

  • Sorescu, A. B., & Gelb, B. D.

citation count

  • 24

complete list of authors

  • Sorescu, Alina B||Gelb, Betsy D

publication date

  • December 2000