Negative comparative advertising evidence favoring fine-tuning
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Overview
published proceedings
- JOURNAL OF ADVERTISING
author list (cited authors)
- Sorescu, A. B., & Gelb, B. D.
citation count
- 24
complete list of authors
- Sorescu, AB||Gelb, BD
publication date
- December 2000
publisher
- Taylor & Francis Publisher
published in
- Journal of Advertising Journal