The Availability and Quality of Television Viewing Data: A Response Academic Article

authors

• Zimmer, Mary

published proceedings

• Journal of Advertising

author list (cited authors)

• Rust, R. T., Leone, R. P., & Zimmer, M. R.

citation count

• 1

complete list of authors

• Rust, Roland T||Leone, Robert P||Zimmer, Mary R

publication date

• January 1986

publisher

• Taylor & Francis  Publisher

published in

• Journal of Advertising  Journal

Digital Object Identifier (DOI)

• 10.1080/00913367.1986.10673041

start page

• 64

end page

• 65

volume

• 15

issue

• 4

URL

• http://dx.doi.org/10.1080/00913367.1986.10673041