Church Advertising: Views of the Clergy and General Public Academic Article uri icon

abstract

  • Results of a national study are presented in which clergy and general public perceptions are compared regarding the appropriateness of church advertising. Views on the use of various media, messages and types of advertising are explored. Findings indicate a more positive evaluation of church advertising by the clergy than by the general public. Very definite views on various aspects of church advertising were found in both groups. 1986 Taylor & Francis Group, LLC.

published proceedings

  • Journal of Advertising

author list (cited authors)

  • McDaniel, S. W.

citation count

  • 29

complete list of authors

  • McDaniel, Stephen W

publication date

  • March 1986