The Role of Psychological Meaning in Advertising
Academic Article
- Overview
- Identity
- Additional Document Info
- View All
Overview
author list (cited authors)
- Friedmann, R., & Zimmer, M. R.
complete list of authors
- Friedmann, Roberto||Zimmer, Mary R
publication date
- January 1, 1988 11:11 AM
publisher
- Informa UK Limited Publisher
published in
- Journal of Advertising Journal