The Role of Psychological Meaning in Advertising Academic Article

authors

• Zimmer, Mary

published proceedings

• Journal of Advertising

author list (cited authors)

• Friedmann, R., & Zimmer, M. R.

citation count

• 40

complete list of authors

• Friedmann, Roberto||Zimmer, Mary R

publication date

• January 1988

publisher

• Taylor & Francis  Publisher

published in

• Journal of Advertising  Journal

keywords

• 3 Good Health And Well Being
• Basic Behavioral And Social Science
• Behavioral And Social Science
• Mental Health

Digital Object Identifier (DOI)

• 10.1080/00913367.1988.10673101

start page

• 31

end page

• 40

volume

• 17

issue

• 1

URL

• http://dx.doi.org/10.1080/00913367.1988.10673101

user-defined tag

• 3 Good Health and Well-Being