Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedules Academic Article

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authors

Zimmer, Mary

published proceedings

Journal of Advertising

author list (cited authors)

Rust, R. T., Zimmer, M. R., & Leone, R. P.

citation count

4

complete list of authors

Rust, Roland T||Zimmer, Mary R||Leone, Robert P

publication date

January 1986

publisher

Taylor & Francis Publisher

published in

Journal of Advertising Journal