Estimating the Duplicated Audience of Media Vehicles in National Advertising Schedules Academic Article uri icon

author list (cited authors)

  • Rust, R. T., Zimmer, M. R., & Leone, R. P.

complete list of authors

  • Rust, Roland T||Zimmer, Mary R||Leone, Robert P

publication date

  • January 1, 1986 11:11 AM