Late-mover strategies
Chapter
- Overview
- Identity
- Additional Document Info
- Other
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Overview
author list (cited authors)
- Shankar, V., & Carpenter, G. S.
citation count
- 6
complete list of authors
- Shankar, Venkatesh||Carpenter, Gregory S
Book Title
- HANDBOOK OF MARKETING STRATEGY
publication date
- January 2012
publisher
- Edward Elgar Publishing Publisher