The Dynamic Impact of Product-Harm Crises on Brand Equity and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry Institutional Repository Document
- Overview
- Research
- Identity
- Other
- View All
Overview
author list (cited authors)
- Shankar, V., & Liu, Y.
citation count
- 4
complete list of authors
- Shankar, Venkatesh||Liu, Yan
Book Title
- SSRN Electronic Journal
publication date
- January 2012