The Dynamic Impact of Product-Harm Crises on Brand Equity and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry Institutional Repository Document uri icon

author list (cited authors)

  • Shankar, V., & Liu, Y.

citation count

  • 4

complete list of authors

  • Shankar, Venkatesh||Liu, Yan

Book Title

  • SSRN Electronic Journal

publication date

  • January 2012