Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches uri icon

published proceedings

  • INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

altmetric score

  • 7.05

author list (cited authors)

  • Shankar, V., Grewal, D., Sunder, S., Fossen, B., Peters, K., & Agarwal, A.

citation count

  • 8

complete list of authors

  • Shankar, Venkatesh||Grewal, Dhruv||Sunder, Sarang||Fossen, Beth||Peters, Kay||Agarwal, Amit

publication date

  • June 2022