How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value Institutional Repository Document uri icon

author list (cited authors)

  • Kushwaha, T., & Shankar, V.

citation count

  • 0

complete list of authors

  • Kushwaha, Tarun||Shankar, Venkatesh

Book Title

  • SSRN Electronic Journal

publication date

  • January 2012