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How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value
Institutional Repository Document
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Research
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Overview
authors
Shankar, Venkatesh (Venky)
author list (cited authors)
Kushwaha, T., & Shankar, V.
citation count
0
complete list of authors
Kushwaha, Tarun||Shankar, Venkatesh
Book Title
SSRN Electronic Journal
publication date
January 2012
Research
keywords
Prevention
Identity
Digital Object Identifier (DOI)
10.2139/ssrn.2056379
Other
URL
http://dx.doi.org/10.2139/ssrn.2056379
user-defined tag
9 Industry, Innovation and Infrastructure