The Internet and International Marketing
Chapter
- Overview
- Identity
- Additional Document Info
- Other
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Overview
author list (cited authors)
- Shankar, V., & Meyer, J.
citation count
- 6
complete list of authors
- Shankar, Venkatesh||Meyer, Jeffrey
Book Title
- The SAGE Handbook of International Marketing
publication date
- January 2009
publisher
- SAGE Publications Publisher