Inferring Market Structure from Customer Response to Competing and Complementary Products Academic Article

abstract

• We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodology and information technology provide unique opportunities for researchers to build market structure tools that can assist "real-time" marketing decision-making.

authors

• Shankar, Venkatesh (Venky)

published proceedings

• Marketing Letters

author list (cited authors)

• Elrod, T., Russell, G. J., Shocker, A. D., Andrews, R. L., Bacon, L., Bayus, B. L., ... Shankar, V.

citation count

• 52

complete list of authors

• Elrod, Terry||Russell, Gary J||Shocker, Allan D||Andrews, Rick L||Bacon, Lynd||Bayus, Barry L||Carroll, J Douglas||Johnson, Richard M||Kamakura, Wagner A||Lenk, Peter||Mazanec, Josef A||Rao, Vithala R||Shankar, Venkatesh

publication date

• January 2002

publisher

• Springer Nature  Publisher

published in

• Marketing Letters  Journal

keywords

• Competition
• Complementary Products
• Market Structure Analysis
• Product Class Definition

Digital Object Identifier (DOI)

• 10.1023/a:1020222821774

start page

• 221

end page

• 232

volume

• 13

issue

• 3

URL

• http://dx.doi.org/10.1023/a:1020222821774