publication venue for
- Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us. 34:171-187. 2023
- Fundraising design: key issues, unifying framework, and open puzzles. 31:371-380. 2020
- Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions. 29:87-100. 2018
- The effects of behavioral, cognitive, and decisional control in co-production service experiences. 27:423-436. 2016
- Advancing consumer neuroscience. 25:257-267. 2014
- Behavioral models of managerial decision-making. 23:405-421. 2012
- Decision neuroscience and consumer decision making. 23:473-485. 2012
- Can good marketing carry a bad product? Evidence from the motion picture industry. 17:205-219. 2006
- Inferring Market Structure from Customer Response to Competing and Complementary Products. 13:221-232. 2002
- Multiple-Category Decision-Making: Review and Synthesis. 10:319-332. 1999