Assessing corporate demand for sponsorship: marketing costs in the financial services industry

authors

• Jensen, Jonathan A.

published proceedings

• Marketing Letters

author list (cited authors)

• Jensen, J. A.

complete list of authors

• Jensen, Jonathan A

publisher

• Springer Nature  Publisher

published in

• Marketing Letters  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3503 Business Systems In Context
• 3504 Commercial Services
• 3506 Marketing
• 3507 Strategy, Management And Organisational Behaviour

Digital Object Identifier (DOI)

• 10.1007/s11002-016-9410-5

start page

• 281

end page

• 291

volume

• 28

issue

• 2