HR job title
- Associate Professor
- Contact Info
Jensen, Jonathan A. Associate Professor
Positions
- Associate Professor, Kinesiology and Sport Management, School of Education and Human Development
- Overview
- Publications
- Teaching
- Contact
- Other
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Overview
Publications
selected publications
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academic article
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Harker, J. L., & Jensen, J. A.
Adding insult to rivalry: Exploring the discord communicated between rivals. International Journal of Sports Marketing and Sponsorship.
21(4), 633-649.
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Jensen, J. A., & Turner, B. A.
Advances in Sport Sponsorship Revenue Forecasting: An Event History Analysis Approach
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Jensen, J. A., & Caneja, N.
An Empirical Approach to Analyzing Sponsorships in Intercollegiate Athletics: The Case of NCAA Bowl Sponsorships
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Jensen, J. A., & Smith, D. K.
An Experimental Investigation Into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence, Brand Equity, and Articulation. SPORT MARKETING QUARTERLY.
33(2), 116-134.
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Popp, N., Jensen, J. A., McEvoy, C. D., & Weiner, J. F.
An examination of the effects of outsourcing ticket sales force management. International Journal of Sports Marketing and Sponsorship.
21(2), 205-223.
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Jensen, J. A., Cobbs, J. B., Mazer, A., & Tyler, B. D.
Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing. Journal of International Marketing.
32(3), 23-42.
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Jensen, J. A., Cobbs, J. B., Albano, B., & Tyler, B. D.
Analyzing Price Premiums In International Sponsorship Exchange. Journal of Advertising Research.
61(1), 44-57.
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Jensen, J. A., & Cobbs, J.
Analyzing Return-on-Investment in Sponsorship: Modeling Brand Exposure, Price and ROI in Formula One Automotive Competition
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Jensen, J. A.
Are firms like fair-weathered fans? Examining decision-making in B2B relationships. Journal of Business and Industrial Marketing.
36(2), 281-291.
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Jensen, J. A., Spreyer, J., Lipsey, J., Popp, N., & Malekoff, R.
Assessing Demand for Intercollegiate Athletic Departments: An Investigation of Multimedia Rights Agreements. Journal of Global Sport Management.
5(1), 62-82.
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Jensen, J. A., Walkup, B. R., & Bouchet, A.
Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships. SPORT MARKETING QUARTERLY.
32(1), 47-61.
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Jensen, J. A.
Assessing corporate demand for sponsorship: marketing costs in the financial services industry. Marketing Letters.
28(2), 281-291.
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Dees, W., Gay, C., Popp, N., & Jensen, J. A.
Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness
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Jensen, J. A., & Cornwell, T. B.
Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport. Journal of Business Research.
124, 790-799.
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Jensen, J. A., Mishra, A., & Averick, M.
Assessing the survival of shirt sponsorships in English football: an exchange theory perspective. Sport, Business and Management.
9(5), 477-494.
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Jensen, J., & Osborne, B.
Breaking up is Hard to do: Half-Baked Sponsorship Yields Valuable Lessons. SPORT MARKETING QUARTERLY.
27(1),
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Foster, K., Jensen, J. A., Popp, N., & Bates, B.
Determinants of Career and Institutional Sport Management Tenure: An Investigation of the Effects of Organizational Performance, Scandal, Race, and Gender. Journal of Global Sport Management.
ahead-of-print(ahead-of-print), 1-25.
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Jensen, J. A., & Hsu, A.
Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance. International Journal of Sports Marketing and Sponsorship.
12(4), 352-364.
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Jensen, J. A., Cobbs, J. B., & Turner, B. A.
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage. Business Horizons.
59(2), 163-173.
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Jensen, J. A., & Turner, B. A.
Event history analysis of longitudinal data: a methodological application to sport sponsorship. Sport in Society.
21(2), 376-393.
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Centracchio, B., Popp, N., & Jensen, J. A.
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior. International Journal of Sports Marketing and Sponsorship.
24(5), 871-890.
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Jensen, J. A., Wakefield, L., Cobbs, J. B., & Turner, B. A.
Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry. Marketing Intelligence and Planning.
34(2), 281-298.
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Jensen, J. A., Turner, B. A., James, J., McEvoy, C., Seifried, C., Delia, E., ... Walsh, P.
Forty Years of BIRGing: New Perspectives on Cialdinis Seminal Studies. Journal of Sport Management.
30(2), 149-161.
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Jensen, J., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D.
From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans. SPORT MARKETING QUARTERLY.
27(4), 236-249.
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Jensen, J. A., & Smith, D. K.
Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Womens Sport Sponsorship. SPORT MARKETING QUARTERLY.
33(1), 16-31.
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Wakefield, L., Wakefield, K., Jensen, J., & Bennett, G.
How Name, Image and Likeness "Fit" in Sport Partnerships. Journal of Applied Sport Management.
13(2), 8-12.
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Jensen, J. A., & Vlacancich, J.
Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal, Multilevel Perspective. SPORT MARKETING QUARTERLY.
32(3), 235-245.
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Osborne, B., Jensen, J. A., & Weight, E. A.
Intercollegiate Athletics: A Unique Segment of the Sport Industry. Journal of Global Sport Management.
5(1), 13-33.
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Jensen, J. A., Head, D., & Mergy, C.
Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements. International Journal of Sports Marketing and Sponsorship.
21(3), 467-486.
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Jensen, J. A., Head, D., Monroe, O., & Nestler, S.
Investigating sport league sponsor retention: Results from a semi-parametric hazard model. Sport Management Review.
25(1), 31-58.
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Popp, N., Jensen, J., & Jackson, R.
Maximizing visitors at college football bowl games. International Journal of Event and Festival Management.
8(3), 261-273.
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Gur, F. A., Bouchet, A., Walkup, B. R., & Jensen, J. A.
Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements. Journal of Business and Industrial Marketing.
37(9), 1762-1786.
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Wanless, L., Jensen, J. A., & Poliakoff, P.
New applications of survival analysis modeling: Examining intercollegiate athletic donor relationship dissolution. 5(1), 45-56.
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Jensen, J. A., & Cobbs, J. B.
Predicting Return on Investment In Sport Sponsorship. Journal of Advertising Research.
54(4), 435-447.
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Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K.
Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis. Journal of Sport Management.
31(1), 96-110.
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Jensen, J. A.
Searching for the Holy Grail of Sponsorship-Linked Marketing. Journal of Advertising Research.
64(2), 135-153.
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Jensen, J. A., Wakefield, L., & Walkup, B.
Sponsorship and the Resource-Based View of the Firm: Effects on the Acquisition of Resources, Demand, the Recruitment of Human Capital, and Organizational Performance. Journal of Sport Management.
37(2), 73-87.
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Weight, E. A., Jensen, J. A., & Osborne, B.
The Globalization of Intercollegiate Athletics: Challenges, Opportunities, and Advice for Those Seeking to Emulate the U.S. Model of College Sport. Journal of Global Sport Management.
5(1), 1-12.
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Popp, N., Kavanagh, A., & Jensen, J. A.
The Impact of Minimum Gift Requirement and Number of Fundraising Staff on University Athletics Donors. Journal of Intercollegiate Sport.
15(2), 54-71.
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Jensen, J. A., Cobbs, J., & Groza, M. D.
The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing. Journal of Global Marketing.
27(4), 247-261.
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Jensen, J. A., Walsh, P., Cobbs, J., & Turner, B. A.
The effects of second screen use on sponsor brand awareness: a dual coding theory perspective. Journal of Consumer Marketing.
32(2), 71-84.
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Jensen, J. A.
The importance of winning: an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events. International Journal of Sports Marketing and Sponsorship.
13(4), 282-294.
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Jensen, J. A., Walsh, P., & Cobbs, J.
The moderating effect of identification on return on investment from sponsor brand integration. International Journal of Sports Marketing and Sponsorship.
19(1), 41-57.
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Cobbs, J. B., Jensen, J. A., & Tyler, B. D.
The sponsorship performance cycle: longitudinal evidence of sponsors contribution to Formula One team achievement. Journal of Business and Industrial Marketing.
37(1), 103-114.
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Jensen, J. A., & White, D. W.
Trends in sport sponsorship evaluation and measurement: insights from the industry. International Journal of Sports Marketing and Sponsorship.
19(1), 2-10.
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Jensen, J. A., & Turner, B. A.
What if statisticians ran college football? A re-conceptualization of the football bowl subdivision. Journal of Quantitative Analysis in Sports.
10(1), 37-48.
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Jensen, J. A., & Cornwell, T. B.
Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making. Journal of Sport Management.
31(4), 401-418.
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Harker, J. L., & Jensen, J. A.
Adding insult to rivalry: Exploring the discord communicated between rivals. International Journal of Sports Marketing and Sponsorship.
21(4), 633-649.
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chapter
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Jensen, J. A., & Cobbs, J.
Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Ideas in Marketing: Finding the New and Polishing the Old.
(pp. 533-533).
Springer Nature.
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Jensen, J. A., & Cobbs, J.
Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Ideas in Marketing: Finding the New and Polishing the Old.
(pp. 533-533).
Springer Nature.
Teaching
teaching activities
- SPMT489 Sptp: Prdct Analytics In Sport Instructor
Contact
first name
- Jonathan A.
has last name
- Jensen
Other
- jajensen@tamu.edu