Searching for the Holy Grail of Sponsorship-Linked Marketing

authors

• Jensen, Jonathan A.

published proceedings

• Journal of Advertising Research

author list (cited authors)

• Jensen, J. A.

complete list of authors

• Jensen, Jonathan A

publisher

• WARC  Publisher

published in

• Journal of Advertising Research  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.2501/jar-2024-012

start page

• 135

end page

• 153

volume

• 64

issue

• 2