Investigating sport league sponsor retention: Results from a semi-parametric hazard model

authors

• Jensen, Jonathan A.

published proceedings

• Sport Management Review

author list (cited authors)

• Jensen, J. A., Head, D., Monroe, O., & Nestler, S.

complete list of authors

• Jensen, Jonathan A||Head, David||Monroe, Olivia||Nestler, Scott

publisher

• Taylor & Francis  Publisher

published in

• Sport Management Review  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3504 Commercial Services
• 3507 Strategy, Management And Organisational Behaviour

Digital Object Identifier (DOI)

• 10.1016/j.smr.2020.09.001

start page

• 31

end page

• 58

volume

• 25

issue

• 1