Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport
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Overview
published proceedings
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Journal of Business Research
author list (cited authors)
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Jensen, J. A., & Cornwell, T. B.
complete list of authors
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Jensen, Jonathan A||Cornwell, T Bettina
publisher
published in
Research
keywords
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35 Commerce, Management, Tourism And Services
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3503 Business Systems In Context
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3506 Marketing
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3507 Strategy, Management And Organisational Behaviour
Identity
Digital Object Identifier (DOI)
Additional Document Info
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