Trends in sport sponsorship evaluation and measurement: insights from the industry

authors

• Jensen, Jonathan A.

published proceedings

• International Journal of Sports Marketing and Sponsorship

author list (cited authors)

• Jensen, J. A., & White, D. W.

complete list of authors

• Jensen, Jonathan A||White, Darin W

publisher

• Emerald  Publisher

published in

• International Journal of Sports Marketing and Sponsorship  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.1108/ijsms-07-2017-0057

start page

• 2

end page

• 10

volume

• 19

issue

• 1