Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
Academic Article
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Overview
published proceedings
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Marketing Intelligence & Planning
author list (cited authors)
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Jensen, J. A., Wakefield, L., Cobbs, J. B., & Turner, B. A.
complete list of authors
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Jensen, Jonathan A||Wakefield, Lane||Cobbs, Joe B||Turner, Brian A
publisher
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Research
keywords
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35 Commerce, Management, Tourism And Services
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3504 Commercial Services
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3506 Marketing
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3507 Strategy, Management And Organisational Behaviour
Identity
Digital Object Identifier (DOI)
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