From BIRFing to BIRGing: A 10-Year Study of the Psychology of Cubs Fans

authors

• Jensen, Jonathan A.

published proceedings

• Sport Marketing Quarterly

author list (cited authors)

• Jensen, J., Greenwell, T. C., Coleman, C., Stitsinger, M., & Andrew, D.

complete list of authors

• Jensen, Jonathan||Greenwell, T Christopher||Coleman, Cori||Stitsinger, Matt||Andrew, Damon

publisher

• FiT Publishing  Publisher

published in

• SPORT MARKETING QUARTERLY  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.32731/smq.274.122018.03

start page

• 236

end page

• 249

volume

• 27

issue

• 4