publication venue for
- Meta-Analytic Review of Sport Consumption: Factors Affecting Attendance to Sporting Events. 28:117-134. 2019
- How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes. 27:5-17. 2018
- Building a Strong New Media Brand: The Case of TexAgs.com. 26:153-167. 2017
- The Freeloader Effect: Examining the Influence of Engagement and Attitudes in a Virtual Fan Community. 26:130-139. 2017
- Experience of Spectator Flow and Perceived Stadium Atmosphere: Moderating Role of Team Identification. 26:87-98. 2017
- Boiler Plate Inked: Copyright Actions Brought by Tattooists Threaten Athlete Endorser Publicity Rights. 25:128-130. 2016
- Examining the Effects of Advertisement Setting and Actor Race on African Americans' Intentions to Consume Baseball. 25:139-151. 2016
- Signals and Cues: LGBT Inclusive Advertising and Consumer Attraction. 23:37-46. 2014
- New (Sound) Waves in Sport Marketing: Do Semantic Differences in Analogous Music Impact Shopping Behaviors of Sport Consumers?. 23:59-72. 2014
- Time Out! Federal Court Decision Clarifies Ownership of Broadcast Rights in High School Sports Events. 21:53-55. 2012
- Professional wrestling fans: Your next-door neighbors?. 9:24-32. 2000
- Intercollegiate Athletics: Back to the Future II: A Comparison With Branch and Crow Five Years Later. 9:77-84. 2000
- Marketing the Auto Race: What Can We Learn From the Spectators. 4:27-32. 1995