New (Sound) Waves in Sport Marketing: Do Semantic Differences in Analogous Music Impact Shopping Behaviors of Sport Consumers? Academic Article uri icon

published proceedings

  • SPORT MARKETING QUARTERLY

author list (cited authors)

  • Ballouli, K., & Bennett, G.

complete list of authors

  • Ballouli, Khalid||Bennett, Gregg

publication date

  • January 2014