Examining the Effects of Advertisement Setting and Actor Race on African Americans' Intentions to Consume Baseball
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Overview
published proceedings
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SPORT MARKETING QUARTERLY
author list (cited authors)
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Brown, B., Bennett, G., & Ballouli, K.
complete list of authors
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Brown, Brandon||Bennett, Gregg||Ballouli, Khalid
publication date
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Research
keywords
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African American Consumers
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Baseball Consumption
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Sport Advertising
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Sport Consumer Behavior
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Sport Marketing
Additional Document Info
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