Experience of Spectator Flow and Perceived Stadium Atmosphere: Moderating Role of Team Identification Academic Article

abstract

• 2017 West Virginia University. The purpose of this study was to determine the impact that flow and team identification have on spectators' perceptions of stadium atmosphere.Data were collected from students attending men's basketball and baseball games at a large NCAA Division I university.The results indicated that stadium flow is directly related to spectators' perceptions of the stadium atmosphere.Team identification was found to influence flow and also have a moderating effect in the model with stadium flow having a greater impact on lower-identified spectators than on highly identified fans.

authors

• Lee, Hyun-Woo

published proceedings

• SPORT MARKETING QUARTERLY

author list (cited authors)

• Lee, H., Gipson, C., & Barnhill, C.

complete list of authors

• Lee, Hyun-Woo||Gipson, Christina||Barnhill, Chris

publication date

• June 2017

published in

• SPORT MARKETING QUARTERLY  Journal

keywords

• Environmental Psychology
• Flow
• Stadium Atmosphere
• Team Identification

start page

• 87

end page

• 98

volume

• 26

issue

• 2