Professional wrestling fans: Your next-door neighbors? Academic Article uri icon


  • In marketing sport or entertainment the fan's perceptions of the event is very important. This study attempts to analyze wrestling fans and their perceptions of wrestling. Who are the people who make up this growing fan base? To what degree are these fans involved in and loyal to wrestling? What are their spending habits?

published proceedings

  • Sport Marketing Quarterly

author list (cited authors)

  • Ashley, F., Dollar, J., Wigley, B., & Gillentine, J. A

complete list of authors

  • Ashley, Frank||Dollar, J||Wigley, B||Gillentine, JA

publication date

  • September 2000