Professional wrestling fans: Your next-door neighbors?
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In marketing sport or entertainment the fan's perceptions of the event is very important. This study attempts to analyze wrestling fans and their perceptions of wrestling. Who are the people who make up this growing fan base? To what degree are these fans involved in and loyal to wrestling? What are their spending habits?
Sport Marketing Quarterly
author list (cited authors)
Ashley, F., Dollar, J., Wigley, B., & Gillentine, J. A
complete list of authors
Ashley, Frank||Dollar, J||Wigley, B||Gillentine, JA