Marketing the Auto Race: What Can We Learn From the Spectators Academic Article

abstract

• In 1988, the Texas World Speedway (TWS), closed its doors because of its inability to draw spectators. After spending over 1 million dollars to upgrade the entire facility, the facility reopened.

authors

• Ashley, Frank

published proceedings

• Sport Marketing Quarterly

author list (cited authors)

• Ashley, F., & Song, C

complete list of authors

• Ashley, Frank||Song, Charles

publication date

• September 1995

publisher

• Fitness Information Technology  Publisher

published in

• SPORT MARKETING QUARTERLY  Journal

start page

• 27

end page

• 32

volume

• 4

issue

• 3