Marketing the Auto Race: What Can We Learn From the Spectators Academic Article uri icon


  • In 1988, the Texas World Speedway (TWS), closed its doors because of its inability to draw spectators. After spending over 1 million dollars to upgrade the entire facility, the facility reopened.

published proceedings

  • Sport Marketing Quarterly

author list (cited authors)

  • Ashley, F., & Song, C

complete list of authors

  • Ashley, Frank||Song, Charles

publication date

  • September 1995