Investigating the Cost-Benefit of Sponsorship: An Analysis of Price, Exposure, and Marginal Returns in Motorsports Chapter

Overview
Research
Identity
Additional Document Info
View All

authors

Jensen, Jonathan A.

author list (cited authors)

Jensen, J. A., & Cobbs, J.

complete list of authors

Jensen, Jonathan A||Cobbs, Joe

Book Title

Ideas in Marketing: Finding the New and Polishing the Old

publisher

Springer Nature Publisher

published in

Developments in Marketing Science: Proceedings of the Academy of Marketing Science Journal