Analyzing Price Premiums In International Sponsorship Exchange

authors

• Jensen, Jonathan A.

published proceedings

• Journal of Advertising Research

author list (cited authors)

• Jensen, J. A., Cobbs, J. B., Albano, B., & Tyler, B. D.

complete list of authors

• Jensen, Jonathan A||Cobbs, Joe B||Albano, Benjamin||Tyler, B David

publisher

• WARC  Publisher

published in

• Journal of Advertising Research  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.2501/jar-2020-018

start page

• 44

end page

• 57

volume

• 61

issue

• 1